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Revamped My Photography Website Using Photocrati
Screenshot of my new homepage revamped using Photocrati WordPress Theme
Regular visitors to my website would notice a change in the look and feel of entire site. This is because I completely revamped my WordPress powered site. A huge change was switching the WordPress theme. Earlier, I had used a customized, older version of free theme, F8 - created by Graph Paper Press. Now, I’ve switched to a paid and premium theme - Photocrati WordPress theme.
Below, I share the reasons behind the switch and some of the notable features introduced on this site using various WordPress plugins along with the Photocrati theme. Hope this information be of help to other independent photographers and artists who maintain their own websites.
One thing I must mention, this isn’t the final look. The site continues to evolve.
Keeping up with the change
Nothing is permanent! Change is the only constant… clichéd but true. And especially in technology changes are rapid. When I started my online presence years back, it was on Blogger. Later, I switched to this WordPress powered site and migrated all the content here. I made the shift because WordPress offered better blogging tools, and went beyond the conventional blog look with its rich themes. My site began to look like a Portfolio+Blog site.
That was the beginning of my journey on WordPress. I selected F8 free WordPress theme created by Graph Paper Press and began creating content on my site. Over the years I did a lot of tweaking to it. But, WordPress evolved a great deal since then and my theme was obsolete to use the latest features of WordPress. Either I needed to upgrade F8 or get a new theme. F8 is free, so it had its limitations. This is where I started thinking of investing in a paid theme.
Focus on real task: Photography
Lot of my time was getting used up in tweaking the code of the theme to customize it. I was looking for a better (and faster) way to customize the theme such that more of my time could be devoted in creating the actual content that went into my website – photography, multimedia, blogging and so on. The theme I had to buy needed to have an User Interface which could help me save time.
Gallery Management
There wasn’t any uniformity with the galleries that I used in my posts. Galleries ranged from SimpleViewer galleries to Soundslides projects. My existing theme did not have its own gallery management feature. This was a vital need to maintain coherence in my blogs.
Experiments with E-Commerce
Last year, I went completely independent and freelance with my work. So, there were newer avenues and business models that I needed to embrace for continuing Visual Story-telling as a profession. During this period, I self-published my first book, and subsequently an E-book for tablets. Learnings from this exercise is that the future of independent photography needs channels where you can directly share your stories to your audience without necessarily depending on media houses and old business models. The new channels should allow the photographer to earn a livelihood by directly reaching the audience without inter-mediation. So, I needed a theme where I can build strong E-Commerce platform for future. Would need to offer the audience various ways of owning copies of my work : books, e-books, prints, and other derivatives of my works.
Drop Down Menu Navigation
Drop-down menus have helped better navigation in websites. It has also allowed archived content to have better readership. New WordPress platform supported custom drop-down menus but my old theme could not make use of this new feature. The updated version of the free theme claimed to support the Drop-down menu system. But, on testing it, I found it to be cumbersome.
Widgets
The free theme I was using had one major draw back – all the widgets appeared below the posts. So my web pages were bottom heavy! Very bad design. Readers of my blog failed to see these widgets. I didn’t have the time to dig through php, HTML and css to rework the entire layout. I needed a theme where widgets could be placed on either left or right side of the web pages. So, this requirement ruled out my old theme straight away. It indeed was a time for some good-bye!
I found Photocrati for 89 USD
After months of research I narrowed down on handful of premium WordPress themes. They all had their Pros and Cons. Cost was big deciding factor in the end. Majority of them were way too expensive. Graph Paper Press had many premium themes but I found it to be slightly over my budget. One of the themes that fit in my budget was Photocrati. It has a good internal gallery management system. It gave an easy UI to customize the look and feel of the website. I didn’t need to get down to changing CSS , HTML or PHP codes for majority of customization needs. It made use of the latest WordPress features including drop-down custom menus. Also, for the fee that I paid I was guaranteed tech support and updates for an entire year. And the latest version of Photocrati provides E-Commerce support by making use of PayPal. E-Commerce of Photocrati needs to evolve. It still is a long way before this theme has an end-to-end E-Commerce system. But, it indeed has given me a starting point for direct selling. At time of writing this blog I still need to implement this feature.
SEO
There have been many instances where a publication, NGO or some other client located me via search engines. I am not alone and there billions of independent photographers, journalists, artists and small businesses for whom being found on Google or any other search engine is a game changer in earning a livelihood. SEO or Search Engine Optimization is vital for the websites to be found. My website design was miserable when it came to SEO. To streamline it, I have added a WordPress plugin called All in One SEO Pack. The free version of this plugin does most of the tweaks that one would need while starting of with a SEO plan for their website. It seems to be working as this website is receiving many hits from search engines. Also, the rankings of my website on search engine for my target keywords have improved after installation of this plugin.
But do remember one thing. SEO along can’t do the trick. It needs to have a website with strong content. So, do not sit back with just SEO plugin on your site. Keep the good work going.
Contact Form
Spam mails are a nightmare for website owners. Earlier, I had publicly listed my email on the website. There was considerable amount of SPAM email I was receiving due to this. Hence, I decided to implement a Contact form and hide my email-Id. Visitors to my website could now directly contact me using the Contact Form provided on the site. There are many Contact Form plugins available for WordPress, but I have used the Contact Form 7 WordPress plugin. The Contact form still needs to be made stronger by adding CAPTCHA or text verification plugins.
Related Posts Plugin
Every time a visitor to the website reads a post till the last word it means he/she is interested in a particular subject. Why not offer them archived posts which may be related to their subject of interest? This not only provides visitors with more content, but it also allows readership to your archived content by bringing them back to life. Earlier, I never had a such feature except for a widget that showed last five posts. Hence, another addition to this website has been a Related Posts Plugin. There are many such plugins in the WordPress repository. But, for a photography website, it would be ideal to have a plugin that can show thumbnails of images from the related posts. I found the answer in nrelate Related Content WordPress Plugin.
What you see below this post is the implementation of this plugin.
Also posted in Personal
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Where do you see yourself 5 years from now

A little over five years after beginning my pursuit for happiness. At Regal Cinema, Colaba, Mumbai. October 2011.
I take a moment and look back into my last years at engineering college. During those days, Campus placements/recruitment was the hot topic among my friends. We were to soon graduate from one of the finest colleges in the country (R.V.C.E), and it was inevitable that most of us had a job in our hand even before we graduated. So the questions was not whether one would get a job. Instead, it was whether one would get a job in the sought after IT company.
And in this quest for the dream job, we would go through an ordeal of written tests, group discussions and personal interviews. The most common question during the interviews would be “Where do you see yourself five years from now?” I wonder why that was so important to have a definite answer to that question. I don’t even remember what my answer to that question was. And I guess the panelists who interviewed me wouldn’t remember it either.
Many people answered with clarity of their future positions in the IT industry. Team leader, Project Manager, Software Architect, etc were some of those answers. I don’t know if that was really their thought or an answer to impress the panelist to get a job. After graduation, almost everybody faces this question in nearly every job interview they face. When it comes to this question, there is very little room for innovation among panelists. But, one question asked to me was slightly modified, and it did question one important aspect about my work.
“Do you see yourself shooting at the age of eighty years?” asked Krishnaprasad (called KP among media circles), the former editor of Vijay Times (now defunct English daily), when I was showing to him my portfolio for a photographer job. “Yes,” I replied honestly. This was nearly five years back.
The point that KP tried to investigate was, if I was passionate enough to spend a lifetime doing photography. And this emphasis for passion is important in my honest opinion. One has to be passionate about the work he/she does. A smart-phone advertisement says “Do what you Love. Love what you do.” This is true. I wasn’t in love with my first job as a software professional. There was something else calling me out.
It has been little more than five years since Friday, 13th October 2006. It was my last day at a software company. I left the job to lead the life of a photographer. By the way, I didn’t even have a professional camera then.
In the last five years, I have held jobs as a photographer in newspapers, got few scholarships and fellowships to travel abroad and study photojournalism, won couple of awards for photography and film-making, made a documentary on a subject that I was passionate about, published a book, left the job of a chief Photographer at a publication to go completely independent with my work, fell in love, broke my heart many times, laughed, cried, laughed again, finally met the woman I’d spend my life with, and eventually fell in love with her. As this year comes to an end, I will soon be getting engaged to her.
Five years back if somebody asked me the question on where I saw myself 5 years later, I wouldn’t have answered with the exact above details. I wouldn’t know how the five years would unfold. Nobody would know about their next five years in detail. And I think life would’ve been boring if we knew exactly how our future would be.
But, one thing I was always sure of five years back. I saw myself doing things I loved, things that I had my heart in, and things I was passionate about. I saw myself make decisions that I believed in, irrespective of their outcomes, and have no regrets. I saw myself listening to my heart and pursuing my dreams. That’s what I have done in the last five years.
Where do I see myself five years from now?
Five years from now, I still see myself continuing to do things that I love. Life, I love you.
(Note: If you like my work, then please do share the link to this website with others. Also, if you’d like to support me in my projects, then feel free to click the ‘flattr’ button at the bottom of the post. Flattr is a social micro-payment system. )
Also posted in Blog, Personal
Tagged career, dreams, journal, krishnaprasad, life, love, mumbai, passion, photographer, rvce
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